Home >> Programs Offered >> MBA-Marketing
Management |
| |
| Master of Business Administration (Marketing) |
| |
|
Objectives : This programme aims at: |
| |
| » |
Enabling the students to understand and appreciate the concept of marketing and the perspectives associated with it as relevant to the 21st century economics; and |
| » |
Equipping them with the right skill set to handle the plethora of marketing issues that modern business organizations are confronting with. |
|
| |
|
With these objectives in view, the program is structured with inputs on contemporary marketing issues to sharpen the analytical and decision making abilities of the students. |
| |
| Course Structure |
| |
| First Semester |
| Paper Code |
Paper No |
Name of the Paper |
| H1010 |
I |
Management Process and Behaviour |
| H1020 |
II |
Managerial Economics |
| H1030 |
III |
Accounting for Managers |
| H1040 |
IV |
Business Environment and Law |
| H1050 |
V |
Research Methodology |
|
| |
| Second Semester |
| Paper Code |
Paper No |
Name of the Paper |
| H2010 |
VI |
Financial Management |
| H2020 |
VII |
Marketing Management |
| H2030 |
VIII |
Human Resource Management |
| H2040 |
IX |
Quantitative Techniques for Managers |
| H2050 |
X |
Strategic Management |
|
| |
| Third Semester |
| Paper Code |
Paper No |
Name of the Paper |
| H3010 |
XI |
Consumer Behaviour |
| H3020 |
XII |
Marketing Research |
| H3030 |
XIII |
Industrial Marketing |
| H3040 |
XIV |
Logistics Management |
| H3050 |
XV |
Retail Marketing |
|
| |
| Fourth Semester |
| Paper Code |
Paper No |
Name of the Paper |
| H4010 |
XVI |
Rural Marketing |
| H4020 |
XVII |
Services Marketing |
| H4030 |
XVIII |
Advertising and Sales Promotion |
| H4040 |
XIX |
Customer Relationship Management |
| H4050 |
XX |
Global Marketing |
| H4060 |
XXI |
Project Work |
|
| |
| |
